ESTNATION started with a dream shared by a group of businesspersons who love fashion. To create a store where adults can enjoy shopping to find their favorite clothes for their work-hours and off-days. The dream has come true. ESTNATION opened in Tokyo's Yurakucho business district in the fall of 2001 and in the posh Roppongi Hills complex in the spring of 2003. Emphasis is placed upon materializing genuine quality merchandise, centering on original goods produced through our own eyes and hands until we are satisfied with the quality. We have also realized the services that we wanted to be offered as a customer. We will be happy if people who lead positive life can further enjoy becoming smart dressers and brighten up. For customers from overseas, we would like to convene Japanese people's kindness, sincerity and aesthetic sense. The name of ESTNATION indicates an idea from "Nation of the East", and is based on the thought to spread from Tokyo. Tokyo continues to change without cessation, always emerging as a new town. We would like to express its unique energy as fashion and have Tokyoites dress showing their individuality. We wish to unite the world through the supple bond of mode that originates form Tokyo.